The implementation of the Audio Visual Media Services Directive rules on product placement in Germany and the UK
09 May 2012, 18:00 - 19:00
- Speakers:
- Dr Irini Katsirea, Senior Lecturer in Law, Middlesex University; IALS Visiting Fellow.
Chair: Professor Lorna Woods, City University.
- Organised by:
- Institute of Advanced Legal Studies
- Event Type:
- Seminar
- Venue:
- IALS
- Venue Details:
- Institute of Advanced Legal Studies
Charles Clore House
17 Russell Square
London
WC1B 5DR
Description
Product placement, the practice of placing brands within editorial content, has recently been liberalized across the EU with the aim of tapping into an additional source of revenue for commercial television companies and programme makers while at the same time ensuring that they retain editorial control over programmes they transmit and protecting viewers from surreptitious advertising. This presentation will examine the implementation of the Audiovisual Media Services Directive rules on product placement in the UK and Germany and discuss whether the new regime is likely to achieve its aims.
This event is free.
REGISTRATION: Please register by using the automatic form below.
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